You cannot tell what is working
Spend goes out, enquiries come in, and nothing connects the two. Budget keeps flowing to whatever feels busiest.
Digital Marketing
Digital Marketing Services in Gauteng and South Africa
Marketing is only working if it produces enquiries you can trace. We run search, paid media, social and content for South African businesses with reporting tied to leads and revenue rather than impressions and likes.
Problems this solves
You rank for nothing commercial
The site appears for your company name and little else, so the only people finding you already knew you.
Ads burn budget on the wrong searches
Broad keywords, no negatives and weak landing pages mean you pay for clicks that were never going to buy.
Leads arrive but nothing happens
Enquiries sit in an inbox with no follow-up process behind them.
What you get out of it
SEO, paid search, social media and content marketing measured against qualified leads and pipeline.
- Reporting that shows cost per qualified lead, not impressions
- Local search visibility for the Gauteng areas you actually serve
- Landing pages built by the same team running the campaigns
- Leads delivered straight into your CRM with the source recorded
- Content that answers what your customers really search for
- Budget shifted to what converts, monthly
What is included
Search engine optimisation
Technical fixes, service page optimisation, local SEO and content built around commercial-intent keywords.
Google Ads and paid media
Campaign structure, keyword and negative management, ad copy and conversion tracking.
Local SEO
Google Business Profile optimisation, local landing pages and consistent business information.
Content strategy and production
Service pages, articles and FAQs that match real search demand and link back to what you sell.
Social media management
Planning, production and community management on the platforms your buyers actually use.
Reporting
Monthly reporting on leads, cost per lead and the channels producing them.
Who this is for
- Businesses that depend on referrals and want a predictable second channel
- Companies spending on ads with no clear return
- B2B firms with long sales cycles that need consistent qualified enquiries
- Local service businesses competing in specific Gauteng areas
How the process works
- 01
Audit
Current visibility, competitors, tracking and keyword opportunity.
- 02
Plan
Channel mix, keyword targets and a realistic budget per channel.
- 03
Execute
Campaigns, pages and content shipped in monthly cycles.
- 04
Optimise
Spend and effort moved to what produces qualified leads.
Why choose SBU Holdings
We build the landing pages and the tracking ourselves, so campaigns are not held up waiting on a developer.
Leads are wired into your CRM, so attribution survives past the click.
No lock-in reporting dashboards designed to look impressive — you get the lead numbers.
Digital Marketing: frequently asked questions
Request a Marketing Consultation
We will review your current visibility and tell you where the fastest realistic wins are.